The Role of Brands in the Digital World

Marko Vičič, Group Leader of “Brand New”, Futura DDB, Slovenia

Media Research Challenges: This Could Be Heaven?

John Faasse, Research Director, Kobalt, The Netherlands

Coffee Break

Funky Serbia in the Digital World

Ivan Stanković, President, Communis, Serbia

Communication of Soko Stark Brands in the Digital World, Case Bananica

Ivana Simić, Soko Stark, Serbia

Presentation of Good Web Examples

1. My Party Fusion, Barbara Modic, Director, OMD, Slovenia;
2. Snickers, Špela Lokovšek, International Account Director, Formitas BBDO, Slovenia;
3. Go-design, Lea Cerar, Account Manager, Renderspace, Pristop skupina, Slovenia;
4. Pediatric Clinic on the Web, Mitja Mavsar, Information Architect, Innovatif, Futura Group, Slovenia
5. Newspaper 2.0 or Media Convergence in Practice, Marko Vrtovec, Marketing Manager, ČZP Večer, d.d., Slovenia
6. MyWay.com.hr, Vedran Gulin, Digital Media Director, Omnicom Media Group, Croatia

Lunch

Accompanying programme: How to measure the effectiveness of web advertising?

Urban Korenjak, SEM consultant and internet marketing strategist, Najdi.si, Slovenia

Accompanying programme: How effective is Your Advertising in the Finance Business Daily?

Janja Božič Marolt (Mediana d.o.o.), Aleksandra Horvat (Časnik Finance d.o.o.), Tomaž Čepon (Časnik Finance d.o.o.)

Burek:Ćevap, 1:0, Digital Workshop

Franci Zavrl, Partner, Pristop skupina, Slovenia

Coffee Break

Round Table: Blog Stars Live

Janja Božič Marolt, Director, Mediana, Slovenia.
Participants: Gregor Cuzak, Dejan Narančič, Irena Herak, Jani Sever in Gregor Fras.