The lecturers at the 10^th SEMPL will analyse and forecast digital trends which are changing the world of communications. They will delve into the global influence of digital media, social networks on the Internet, new forms of video advertising, the changed role of brands and innovations in managing the brands in a digital world, and touch on the advances in the area of media research.

The participants of the 10^th SEMPL will also be able to get an insight into some of the most interesting examples in which the advertisers used the options allowed by digital communication and altered their approach and methods of communication with their target groups.