Changes in the conception of media content

People are often afraid of changes, but Michael Garin, the chairman of CME, the leading TV and internet content provider in Central and Eastern Europe, sees them as a challenge and an opportunity. This is why this year’s Sempl will kick off with his lecture. He will speak about the changing role of traditional media due to internet and the breakneck pace at which it develops. There has been a sea change in the way content is conceived and the role of the consumer in the creation process. It is time for new media strategies and Michael Garin will talk about how to design them.

Changes in brand management

The second day of Sempl will start with a lecture by the head of the Brand New group, Marko Vičič of Futura DDB. He will talk about changes in brand management effected by the consumers’ impact on content. Is even the classic agency business model becoming obsolete? We will see that everything will be different than it has been, but still not as different as it seems at first glance.

Changes in research

In ten years media research as we know it will become completely obsolete. Our current methods will no longer suffice to measure ratings or the contribution of the individual media to the return on investment. If media research is to remain relevant in 2017, we have to start thinking of new ways of doing it today. How to tackle this challenge will be discussed by John Faasse, director of research at the Dutch Kobalt Media Knowledge Centre.

See you in Portorož on 29 and 30 November.

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Burek:Ćevap, 1:0

What do the title and the digital workshop, organised by Franci Zavrl, partner at the Pristop Group, have in common? We will find out on Friday, 30 November, the second day of the Sempl.

However, the topics that will be broached by the distinguished participants of the workshop offer a good cross-section of the programme of this year's Sempl.

Journalists are becoming scriptwriters, editors are turning into directors, bloggers are specialised journalists, the users have uncovered their creative potential. Brands and attitudes to them are changing, communication and companies in the sector are changing. The new media have sucked us in. We are living amidst an explosive development of new technological means which is resulting in a rapid development of new media contents and forms. People have responded on a large scale and are taking part through web sites or mobile phones. The brands, instead of trying to sell us a product, are inviting us to have fun, to take part...

What exactly is going on and what are the responses by the agencies, media strategists, the old and the new media? What else will the future bring?

Become co-creators of contents

Leave your mark on Sempl by responding to the invitation, coming to the event and asking questions, directing panels, contributing your take on topical communication trends as well as return home knowledgeable about the digital world.

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Don't miss out and apply until November 10th to get the early bird discount. Since the program is topical and useful it is beneficial that as many people from your company listen to the lecturers. Think about coming as a group and set the fundamental knowledge base for further discussion and development inside your work environment.

Why should you apply?

Interesting and acknowledged lecturers as well as up-to-date, relevant content. International participation. Tons of people from the industry gathered in one place means a perfect chance to mingle and meet new friends. Announcement of the best media achievements and the after-party. A journey to the world of knowledge and a 2-day getaway from the daily routine. The 10th, anniversary SEMPL:

Apply, you will not regret it!

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The Award

The best are entitled to awards. Five Golden Semplers are waiting for the winners in individual categories, while the biggest media achievement of the year will be conferred the Grand Sempler.

The Jury

The jury decides on who is the best. This year's seven-member international jury is presided by Daliborka Vukobratović, Director of the PHD agency, Croatia. The submitted projects will also be assessed by Mateja Dimnik Zavrl, Creative Director and the Head of Advertising, Pristop, Slovenia; Gal Erbežnik, Creative Director and Head of the Department, Studio 5 Publicis, Slovenia; Milena Fornazarič, Director, Media Pool, Slovenia; Vanesa Priseker, Director, Universal McCann Croatia, Croatia; Milena Štular, Droga Kolinska Management Board Vice President and the General Executive Director for Marketing and Sales of the Droga Kolinska Group; and Pavel Vrabec, Deputy Director General of Pro Plus, Slovenia.

History

The best go down in history. Take a look at the winners from previous years and the projects that convinced the jury.

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Topical issues

SEMPL 10 forecasts and analyses trends in digital communication in the time when web communities, blogs, forums, chat rooms and video portals experience an unprecedented growth. The users have changed from passive visitors to the web sites into creators and co-creators of web contents. Habits, needs, ways of thinking and acting are also changing. The digital world is bringing new challenges and only those who can successfully adapt will survive.

Distinguished lecturers

This year's SEMPL will see the appearance of distinguished international and domestic experts from the world of media. They include Michael Garin, chief executive officer at CME (United Kingdom), who will discuss global impact of digitalisation of media. Caroline Vogt, head of international research at Microsoft Digital Advertising Solutions (United Kingdom), and Niels Schillewaert, InSites Consulting (Belgium), will meanwhile shed light on the growth and development of web communities and social networks. The role of brands in the digital world and their management via blogs will be the topic of Marko Vičič, Futura DDB (Slovenia), and James Matthewson, Trustdigital (United Kingdom), who will also acquaint the participants of the SEMPL 10 with innovative approaches in video advertisement.

Interesting examples

Participants of the SEMPL 10 seminar will be given some of the most interesting examples in which the advertisers used the novelties of the digital world, thereby changing their approach and methods of communication with their target audience.

You simply cannot miss this year's SEMPL!

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You have worked hard all year and now it's awards time. Refresh your memories, examine your archives and take the fruits of your labour from the shelves.

Seize the opportunity

Give an opportunity to the international jury of experts to award you the Golden SEMPLER in an individual category or even the Grand SEMPLER for the best achievements in media strategies and creative approaches.

Don't miss it

The deadline for submitting the entries into one of the five categories is Monday, 5th November 2007.

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The digital world with all of its communication options and opportunities is an endless sea of new challenges. Do not shun away from the changes that it brings, come to this year's SEMPL and learn all there is to know.

Forecasting the trends!

The 10th SEMPL features a number of novelties. It remains SEMPL, but since it has long ceased being a mere media planning seminar as it gradually grew into a leading international event forecasting media trends, it has now officially become a Seminar of Media Trends. Just like every year SEMPL will invite the leading Slovenian and foreign media experts, who forecast and analyse key trends.

Giving a competitive edge!

Knowing trends is a decisive factor of success, separating winners from losers. The increasing role of digital media is changing the way we work, introducing new technologies and fundamentally altering the mindset of the media world. SEMPL gives participants a competitive edge, as the programme of the 10th SEMPL focuses on digital trends and their impact on the development of media.

See you

SEMPL is intended for all players in the media world: planners, advertisers, strategists, analysts, marketers, creative directors, journalists, PR managers, researchers and all those seeking to gain an insight into the future development of media and communication.

See you in Portorož between November 29^th and 30^th, 2007.

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